South African incubators are able to drive and support their entrepreneurs in the creation of new markets through the Blue Ocean Strategy methodology & toolbox.

Our aim is to drive and guide innovative startups & social or environmental projects in South Africa by integrating the “Blue Ocean Strategy for Entrepreneurs” as a new skill for each of the South African incubators and accelerators. This new skill would cover their ability to use the Blue Ocean

Strategy toolbox and deploy a Blue Ocean mindset to identify, create and develop new markets with their entrepreneurs.

Blue Ocean Corners - South Africa is an initiative by the Blue Ocean Awards, BlueCity and HEC Paris, supported by the French Embassy in South Africa, in partnership with local and international companies and launched in South Africa by the TIA governmental agency and the City of Tshwane. Find out more about the initiative here.